Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. It was just meant for these companies to be together. Thank you for your continued support. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Mediaocean is managed by CEO Bill Wise. Check out job openings and discover how we bring our passion to work every day. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Read official press releases and announcements. } Win whats next. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. {{ userNotificationState.getAlertCount('bell') }}. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. The BeetCast is sponsored by Tru Optik, a Transunion company. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. CVC is Europes largest private equity firm. Press coverage But measurement has many other roles in helping media buyers and sellers to understand the marketplace. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. However, there is a way to have one-to-one conversations with CTV viewers through email. Up to 5 In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. No credit card required. Measurement and attribution are necessary parts of this growth. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. He comes to. on: function(evt, cb) { Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. There will no longer be a single currency in our marketplace. Fun! NARDONE: We both also embrace the ecosystem broadly. How Is That a Good Thing? in accounting and business from the University at Albany and is a CPA. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Get contact details including emails and phone numbers In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Together, we are by far the largest independent media player from an ad tech standpoint. Were moving very aggressively to extend that creative capability. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Big Data's Usability Problem. WISE: No, we're both neutral and independent. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Diversity of thought and experience makes us stronger. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Kapoor says marketers like him are trying out the emerging software category. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. event : evt, Its gonna be a year of reckoning for sure. } With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. He holds a BS in Accounting & Business from the University of Albany and is a CPA. There will no longer be a single currency in our marketplace. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. No credit card required. Kapoor says marketers like him are trying out the emerging software category. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. Copyright Simplicity Marketing 2007-2022. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Diversity of thought and experience makes us stronger. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Bill Wise is the founding CEO of Mediaocean. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. listeners: [], He is the proud father of a senior at Oberlin and one at Booker T HS . Please subscribe to the #BeetCast on your favorite podcast service. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Mediaocean is the leading software platform provider for the marketing world. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. } BILL WISE: We've been partners for many, many years. Flashtalking has API integrations into direct competitors. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. He also serves as Managing Director at Click Ventures. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . He comes to Mediaocean from his role as Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. We spoke with Mediaocean CEO Bill Wise about the new investors. 120 Broadway, New York City, New York 10271, US, View window.mc4wp.listeners.push( Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Can A Blockchain Platform Restore Trust In Media Buying? Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. WISE: No, theres too much synergy for it to remain independent. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. Its gonna be a year of reckoning for sure. Vista made its investment in Mediaocean in 2015. [7], In 2020, the company employed 1200 people. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Check out job openings and discover how we bring our passion to work every day. free lookups / month. ChatGPT Sounds Exactly Like Us. { He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. He is also a Co-Founder and serves as Chairman at Yobi. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. (business & personal). Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. To access all the content for free, please sign up by entering your email. We are the global system of record for the advertising industry,. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. Bill Wise. listeners: [], His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. He holds a B.S. on: function(evt, cb) { Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. } "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Thanks Matt and Bill. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. He is also chairman of MediaWallah. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Mr. Bill also serves as an Advisor at Luma Partners. Beet.TV is published by Beet Media, LLC. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. Beet.TV is published by Beet Media, LLC. www.vbprofiles.com is now www.topionetworks.com. Europe, Menlo Park, China), Where the person is located (e.g. But the new privacy environment makes sharing audience data understandably limited. A free inside look at company reviews and salaries posted anonymously by employees. Today, that deal closed. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Bill is on the board of directors of AddThis and the Ad Council. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. We spoke with Mediaocean CEO Bill Wise about the new investors. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Bill Wise, CEO, Mediaocean. 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We have objectivity in terms of not being owned by any media companies. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. million verified professionals across 35 million companies. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Mediaocean CEO Bill Wise has strong words for The Trade Desk. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. } With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. ); Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. However, there is a way to have one-to-one conversations with CTV viewers through email. He is on the board of directors of the Ad Council and the Centre for Social Innovation. Copyright 2023 Beet Media, LLC. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. Measurement and attribution are necessary parts of this growth. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. . WISE: We're going to have a lot of options. Same platform but with new and improved features. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. Bill Wise - IMDb. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. callback: cb 5 free lookups per month. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. We want to make sure you get the most out of our platform. We announced a partnership with 4C in 2017. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. [13], Mediaocean is managed by CEO Bill Wise. Search over 700 In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. investment funds and high-net worth individuals globally. April 23, 2013 at 12:44 pm PT. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. 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